IKEA unveiled a Swedish meatball-scented candle
You already heard of the candle that smells like capitalism, but this time, another uncanny fragrance has been released. IKEA Family created a scent that’s similar to its iconic Swedish meatballs for the furniture chain’s 10th anniversary.
The limited-edition candle is called HUVUDROLL, which is part of Ikea’s “Store In a Box.” It’s a package that aims to recreate the sensory experience of buyers when they visit a physical branch. The furniture company didn’t reveal additional information on the box’s content other than saying it will also have popular pieces of its store.
‘For many people, one of the first things that comes to mind when they think of IKEA is their delicious and affordable Swedish meatballs,’ said Sho Matsuzaki, creative director at Ogilvy, which initiated the project with IKEA, told New York Post.
‘There’s no other furniture brand out there with a food offering that has such a strong following,’ she added. ‘So for the IKEA Family 10-year anniversary, we thought it would be fitting to create something unexpected that our IKEA Family members and meatball super-fans would love. And yes, it does very much smell like IKEA meatballs.’
For those who want to add the meatball-scented candle to their collection, it will be available on IKEA’s website from August 6 to 22.
Banner: Ikea
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Source: we the pvblic
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