Norway now requires influencers to disclose whether their photos are edited or not
In hopes of beating unrealistic beauty standards, Norway passed a law that mandates influencers and advertisers alike to label if the photos they shared were retouched or if it has an added filter, as per The Hill.
The new law is an amendment to the 2009 Marketing Act, which “[aims] to help reduce body pressure in society due to idealized people in advertising” and was passed in a 72 to 15 vote last month.
The Parliament declares that an image where “a body’s shape, size or skin has been changed by retouching or other manipulation” must be identified as edited. Some examples of manipulation include enlargement of lips, slimmed waist, and overemphasized muscles.
Apart from advertisers, celebrities and content creators who “receive any payment or other benefit” for their photo posts are also subject to the rule. Those who violate the new legislation will have to pay fines, and extreme cases may lead to imprisonment.
Norway’s Ministry of Children and Family Affairs, who made the amendments, cited a study about the country’s public debate on Kroppspress or “body pressure,” explaining that this type of pressure can lead to harmful effects on the youth’s sense of self-worth.
‘The measure will hopefully make a useful and significant contribution to curbing the negative impact that such advertising has, especially on children and young people,’ The Ministry said.
Norway’s king has yet to declare when this will take effect.
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Source: we the pvblic
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